Inertia and the join link

The competitor is not another product. It is inertia. A leader who loves your dashboard still loses if fifty members refuse another app.

So the join link has to be the whole onboarding: tap, see the flag, apply. No extra account song-and-dance beyond Sign in. The public page is the product Google sees. The HQ is what the leader pays for.

Copy NWJOIN01 into Discord. That is the motion.